Start with a consultation
Your goals, routine and any injuries come first.
About
Meet Herschel Curley, personal trainer in Farmington, NM.
Founder of HC Training. Custom training and nutrition coaching for men and women over 30, in person and through the HC Training app.
15
Years of coaching, and counting
4
Coaching certifications
7
Five-star Google reviews
Hi, I'm Herschel
Fitness after 30,
made simple.
I'm Herschel Curley, founder of HC Training in Farmington, NM. I help men and women over 30 get stronger, lose fat and feel better.
With 15+ years of coaching, I build your workouts, meal plans and daily habits. You follow them in the HC Training app, at home or in the gym, and I coach in person in the Farmington area too.
I am ACSM, NASM, ISSA and Precision Nutrition certified. Every client starts with a free consultation, and coaching is month to month.
How I work
Four things you can count on.
A plan written for you
Workouts and meal plans built around you, not copied.
Progress you can see
Workouts, personal bests and habits tracked in the app.
Month to month
No long contracts. Cancel anytime.
As seen
In the press and in the community.
Featured in Wellness Magazine
Herschel shared his story and his coaching in "The Fitness Habit That Changes More Than Your Body" (Wellness Magazine, July 2026). Read it at ewellnessmag.com.
Wellness Social Club
HC Training joined Wellness Social Club, the community wellness events in Farmington, NM. Find them on Instagram at @the.wellness.social.club.
Free fitness assessments
At community events Herschel offers free fitness assessments, so people can see where they are starting from.
Credentials
Certified, and competition-tested.
Google reviews
What clients say.
“I have worked with Herschel for 6 years now. I started working with him after I was hit by a drunk driver and had a soft tissue injury. He has helped me regain my strength and I have surpassed my goals. He listens to what you say. He explains why he wants you to do an exercise. I have great respect for his knowledge and skills.”
“Hershel has been training me for the last eight months. I am using him to follow up on my Cardio rehab after I had two opened heart surgeries. I have lost eighty pounds, have greatly improved mobility and balance. My muscle tone and mass have greatly improved. I am 73 years old and I would recommend Hershel to anyone who would like to improve their health.”
“I have dropped 43 pounds since we started working together in August of 2023! I spent a large chunk of my life avoiding the gym because I was uncomfortable with other people and did not know what I was doing. Since joining HC Training and working with my trainer, I now feel far more confident and comfortable with people than I have ever been.”
“Herschel is easy to work with and is attentive in planning personalized workouts. Since my son is highly self-motivated, I appreciate that, although he has a TBI, he finds it easy to follow the training plans on the app. Noah enjoys that his workouts are challenging and it keeps him motivated. Herschel is also great at encouraging him. We are grateful to have found HC Training.”
Start with a free consultation.
Call or text (505) 436-4789. Tell me your goal and we will work out where to start.